Through a co-design process and a deep understanding of our design problem—balancing policy-driven approaches with more flexible, human-centered methods—our public service co-design team created designs that reflect the culture of the Impact Canada Studio and enhance the value of our work. This strategy highlights the strength of human-centered design in producing accessible, participatory, and empathetic outcomes.
Combining digital and print formats, the final designs serve as visual communication tools that reinforce organizational identity, foster engagement, and support positive change within and beyond the workplace.
The final outputs—including a lookbook, systems map, logo, and landing page—embody the Studio's co-design strategy and reinforce Impact Canada’s branding and values. Designed with accessibility, empathy, and participation in mind, these resources feature a user-friendly aesthetic that introduces the Studio’s services, team, principles, and portfolio to a broad audience. The lookbook serves as a detailed reference for partners, enhancing collaboration and showcasing the Studio’s impact. The systems map highlights the Studio’s multidisciplinary approach, positioning it as a connector and driver in sustainable change within public service.
Designed within the Master of Design program at Concordia University.
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