Calgary Co-op set out to rejuvenate their Vin Bin subscription service, aiming to engage wine enthusiasts with an offering that blends sophistication and approachability. The objective was to position Vin Bin as a trusted service for curated wine discovery tailored to its members.
The updated Vin Bin program focuses on the pleasure of personalization and the thrill of discovery. By pairing members with a personal sommelier, the service evolves into a curated journey through some of the world’s most celebrated vineyards, offering a uniquely tailored experience.
The design materials underscore the exclusivity and ease of the service, emphasizing features like expert curation and personalized support. The tagline, “Indulgence uncorked,” encapsulates the joy of exploring wines chosen to align with individual tastes, preferences, and budgets. With refreshed branding and messaging, members are invited to explore the limitless possibilities of a thoughtfully curated wine experience.
Designed at C&B
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