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Today’s homeowners, whether buying their first home or right‑sizing, aren’t chasing luxury. They want homes built for real life: a front door to welcome, a back door to unwind, spaces that deliver purpose without excess. What they value most is intelligent design that feels approachable, not aspirational in the usual sense.
Enter the new sub‑brand: The Essential is a purposeful extension of Commonplace’s ethos. Through refined visual identity and authentic storytelling, The Essential shows better living is for everyone without compromise.
Check out The Essential