The Studio — Co-Design Strategy & Visual Identity

A mockup of an open booklet on a light blue surface. The left page shows a bold geometric graphic with overlapping rounded squares in red, blue, and teal. The right page is titled “THE MENU” in white text on a dark blue background, with smaller text below: “An Impact Canada Studio Lookbook for Sparking Collaboration and Creative Possibility through Design."

A mockup of an open booklet on a light blue surface. The left page features a colorful illustration in a red frame, depicting futuristic and abstract elements like rockets, plants, and a stylized person holding a phone. The right page, titled “DESIGN PRINCIPLES” in bold red text, includes supporting body text describing a design-driven approach in public service.

Context

Designed in the context of a Master of Design at Concordia University. Through a co-design process and a deep understanding of our design problem—balancing policy-driven approaches with more flexible, human-centered methods—we created designs that reflect the culture of the Impact Canada Studio and enhance the value of our work. This strategy highlights the strength of human-centered design in producing accessible, participatory, and empathetic outcomes

Insight

Combining digital and print formats, the final designs serve as visual communication tools that reinforce organizational identity, foster engagement, and support positive change within and beyond the workplace.

Execution

The final outputs—including a lookbook, systems map, logo, and landing page—embody the Studio's co-design strategy and reinforce Impact Canada’s branding and values. Designed with accessibility, empathy, and participation in mind, these resources feature a user-friendly aesthetic that introduces the Studio’s services, team, principles, and portfolio to a broad audience. The Lookbook serves as a detailed reference for partners, enhancing collaboration and showcasing the Studio’s impact. The systems map highlights the Studio’s multidisciplinary approach, positioning it as a connector and driver in sustainable change within public service.