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Metalmark
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Metalmark
2025
Brand Identity
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Context

Since their establishment in 1990, Metalmark Engraving has been dedicated to providing top quality engraving services that meet the custom needs of Canadians. As a proud women-owned, black-owned business, independently operating in Edmonton, Alberta, they value building relationships and delivering personalized service for Canadians from coast to coast.

Insight

Our design was inspired by the meticulous craft of engraving, drawing from both the precision of the process and the inherent structure and simplicity of the raw materials that engravers engage with daily. We aimed to reflect the discipline, texture, and intentional minimalism found in their tools and techniques, creating a visual language that honours their hands-on artistry.

Execution

We introduced a bold rebrand to Metalmark, combining the precision of engraving with a modern aesthetic. The new logo, refined typography, and updated colour palette reflect the owner's vision of prosperity and local fortune. The website’s brutalist structure mirrors the raw, tactile nature of engraving and routering. This refreshed identity honours the brand’s legacy while positioning it for the future.

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