Small Victory is a creative consultancy dedicated to to fostering community connections, promoting sustainable practices, and empowering individuals and organizations through art, design, innovation, and collaboration. We were briefed to design a visual identity and digital presence that reflects the founder’s playful yet sophisticated ethos.
By unifying brand, space, and online presence, the new identity positions Small Victory as a forward-looking creative consultancy—grounded in clarity while leaving room for play, experimentation, and innovation.
Working closely with the founder, we developed a distinctive logomark and flexible typographic system that could adapt across print, spatial, and digital applications. A restrained palette of deep navy and soft pastels anchors the identity, balancing seriousness with approachability. The website was designed as a clean, immersive experience where photography of the founder’s work space and artworks takes centre stage. Edge-to-edge layouts, bold colour fields, and carefully structured grids create a digital environment that feels curated yet welcoming.
smallvictory.com
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